We hear it from merchandisers all the time, in the form of Christmas shopping day countdowns. Many newscasters try to crack the same joke the day after Christmas. When they have shown video of the lines of people standing outside of stores trying to return unwanted gifts, they always say something like, "Well, folks, it's just 364 days left till Christmas!"
When I buy something for someone in July, my family never questions the act. They know I have often been finished my Christmas shopping by September. Even if I am making Christmas gifts, I am not waiting for glue to dry on Christmas Eve. I rarely even have any wrapping to do that late, either.
With limited income and children I truly love, to provide for, I could never afford to wait till the last minute and run out credit card shopping. When I could not make an item I had to shop for a bargain. Saving in a separate account and swooping down on a sale when I could sharpened my hunting instincts! I can sit quietly in the woods for an entire day and wait for just the right time to move. It's the same with a sale.
I am adding a new page titled gifts for the prepper. Some items will be re-posts some will be lists and some will be whole craft ideas with instructions. Most of these items will be very low budget, fairly easy and if not downright cute, then truly useful.